Word Count: 679 Date:
A short, sharp article today about something that just happened in the Internet Marketing world that shook me to the core!
Every week it feels like there is a brand new product launch... all pushed by affiliates and all claiming that you can make a fast/quick buck online. Now, these types of product don't really appeal to us, however one launch did catch my eye... not because of the product but the way the sales letter positioned it.
The sales letter took a stance that I have not seen in the Internet Marketing arena before although I have seen similar ones, but less hard hitting (!), in the life insurance arena.
In a nut shell the letter told a story of a lady who on the surface appeared to have the perfect life, great husband, lovely children and everything was going right for them.
In fact it was so good they decided to move house to a bigger, better one.
And that's when it started to fall apart.
The sales letter told of how her perfect husband had been having an affair and how he moved out and left her with the children. Sad, but she still had the house and children etc.
But here's the kicker?the sales letter then said that her husband was killed in an accident and he didn't have any life insurance?she was left with a mountain of bills and growing debt.
Suddenly she had gone from a 'picture book' life to a one of serious debt, unhappiness and despairing how she was going to manage bringing her children up in this new strange world she had been thrown into.
TIME OUT
How would you feel reading a letter like that?
Think about it?it had drawn you in with a story about a family that seemingly had it all? and then bang! It hit you with a killer blow.
Carrying on with the sales letter, it detailed how she needed money fast and, of course, started an online business that generated her cash quickly and turned her's and her children's lives around and you could do the same thing.
I don't know how you would react, but my first reaction was to think, hmm, that's stooping a bit low.
The Letter Had Actually Altered My State Of Mind
I wasn't enraged as some people have been (remember: forums do tell all) but it didn't leave me feeling good, in fact I had to take a reality check to get my mind back on track and forcibly remove the negative thoughts that had swamped my head.
Let me tell you this: Any sales letter that changes the state of a reader's mind is doing its job? perfectly! That why we write them. To get someone who has shown an interest in our product or service to engage with us and ultimately do what we ask them to do? sign-up or buy.
This letter did just that? but in a way that left me personally cold and feeling negative? not good!
Did It Work?
Now, I do believe that if this letter was read by anyone who needed money quickly or was desperate to start an online business it would have succeeded in getting the sale.
However, even after taking a step back and looking at the sales letter objectively I just couldn't bring myself to accept that I would ever use such a tactic so sell a product outside of the life assurance/funeral markets!
Was the launch of the product successful? I don't know, however it was being pushed by the usual suspects in that field and I'm sure it did very well.
Will it generate sales... most definitely!
How About You?
Ethical or Unethical? Depends on your conscience I guess?
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An analysis of Article Marketing in comparison to Guest Blog Posting as a strategy towards achieving the twin objectives of gaining backlinks and getting massive traffic
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