Thursday, September 27, 2012

Is Your Sales Message Unethical And Does It Sell? | Content for ...

Author: Don Hastie | Total views: 69 Comments: 0
Word Count: 679 Date:

A short, sharp article today about something that just happened in the Internet Marketing world that shook me to the core!

Every week it feels like there is a brand new product launch... all pushed by affiliates and all claiming that you can make a fast/quick buck online. Now, these types of product don't really appeal to us, however one launch did catch my eye... not because of the product but the way the sales letter positioned it.

The sales letter took a stance that I have not seen in the Internet Marketing arena before although I have seen similar ones, but less hard hitting (!), in the life insurance arena.

In a nut shell the letter told a story of a lady who on the surface appeared to have the perfect life, great husband, lovely children and everything was going right for them.

In fact it was so good they decided to move house to a bigger, better one.

And that's when it started to fall apart.

The sales letter told of how her perfect husband had been having an affair and how he moved out and left her with the children. Sad, but she still had the house and children etc.

But here's the kicker?the sales letter then said that her husband was killed in an accident and he didn't have any life insurance?she was left with a mountain of bills and growing debt.

Suddenly she had gone from a 'picture book' life to a one of serious debt, unhappiness and despairing how she was going to manage bringing her children up in this new strange world she had been thrown into.

TIME OUT

How would you feel reading a letter like that?

Think about it?it had drawn you in with a story about a family that seemingly had it all? and then bang! It hit you with a killer blow.

Carrying on with the sales letter, it detailed how she needed money fast and, of course, started an online business that generated her cash quickly and turned her's and her children's lives around and you could do the same thing.

I don't know how you would react, but my first reaction was to think, hmm, that's stooping a bit low.

The Letter Had Actually Altered My State Of Mind

I wasn't enraged as some people have been (remember: forums do tell all) but it didn't leave me feeling good, in fact I had to take a reality check to get my mind back on track and forcibly remove the negative thoughts that had swamped my head.

Let me tell you this: Any sales letter that changes the state of a reader's mind is doing its job? perfectly! That why we write them. To get someone who has shown an interest in our product or service to engage with us and ultimately do what we ask them to do? sign-up or buy.

This letter did just that? but in a way that left me personally cold and feeling negative? not good!

Did It Work?

Now, I do believe that if this letter was read by anyone who needed money quickly or was desperate to start an online business it would have succeeded in getting the sale.

However, even after taking a step back and looking at the sales letter objectively I just couldn't bring myself to accept that I would ever use such a tactic so sell a product outside of the life assurance/funeral markets!

Was the launch of the product successful? I don't know, however it was being pushed by the usual suspects in that field and I'm sure it did very well.

Will it generate sales... most definitely!

How About You?

Ethical or Unethical? Depends on your conscience I guess?

Don Hastie invites you to download his free-report on making money online using a product that takes a few days to create and sells continually and will replace a year's salary. This proven process, used by the top group of internet marketers, provides freedom and time.n n To download the report, and to see tons of free money making tips click here: Free Money Making Tips and Report.

AddThis Social Bookmark Button -- HTML code --

1: What is Cyber Marketing And Why It Is So Important For The Success Of Your Website

Cyber marketing has now become an indispensable segment of e-commerce as well as the internet and World Wide Web related topics. Cyber marketing simply refers to a technique of attracting potential customers by advertising your products or services through such means as websites, emails, and banners.

2: SEO Copywriting: How To Choose Article Marketing Topics To Achieve Maximum Exposure

Distributing articles online can be an effective way to build backlinks to your website -- when done correctly. This article explores how to choose the right topics for your article marketing campaign so that they will be widely accepted and distributed online.

3: Article Marketing Strategy: Putting Together a "Class Schedule" For Your Article Topics

Businesses go to so much trouble when there is one sure-fire, simple, very inexpensive way to attract new clients to a business: Teach a free class. That is what article marketing is like. Your articles are just like free classes. You teach your target readers something helpful in your article. Your resource box then says, "If you enjoyed this article you can visit my website and apply what you have learned."

4: Stumped For What to Write About? 15 Article Topic Ideas...

Do you ever dread sitting down to write because you're just not sure what to write about? When you're doing article marketing, you need to create a steady flow of articles. Even if you feel stumped, I assure you--you have more creative writing ideas in you. You just need a little help in looking at your topic in a new way to come up with new writing ideas. Use these 15 article ideas to start your next brainstorming session.

5: Article Marketing Or Guest Blog Posting : Which Do I Favor?

An analysis of Article Marketing in comparison to Guest Blog Posting as a strategy towards achieving the twin objectives of gaining backlinks and getting massive traffic

Source: http://www.content4reprint.com/internet-marketing/is-your-sales-message-unethical-and-does-it-sell.htm

dave matthews ambien wwdc heart attack grill madden 13 cover dalai lama tamera mowry

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.