New Dairy Milk bars Launched by Cadbury using Social Media
Cadburys who are now owned by American food company Kraft are using social media to launch their two new flavours of their popular Dairy Milk bar range. The new introductions are: Toffee Popcorn and Golden Biscuit Crunch.
They were both launched on Twitter and Cadbury UK Facebook page as well as Google Plus Page on the 6th September. On the Dairy Milk Twitter account, they were promoting their trend ?#newcadburydairymilk? to advertise and gain interest for the new bar flavours. It included a run of tweets and images of the new bars to attract members of the public with a sweet tooth.
The new Golden Biscuit Crunch bar is more like a biscuit, and developed as something to dunk into tea. The Toffee Popcorn looks like then new cinema favourite chocolate choice. You can pick up the bars for ?2.25 for the 200g Cadbury Dairy Milk Golden Biscuit Crunch but the Cadbury Dairy Milk Toffee Popcorn is only 150g for the same price.
Self Service from Starbucks
If you have a good idea, then other will follow, so Costa Coffee should feel proud of their self-serve machines which have now also been taken up by coffee giant Starbucks. Starbucks are launching its own vending machine machines in supermarkets under the Starbucks On The Go brand. Sainsbury?s petrol stations are set to see the first four machines.?
Starbucks rival, Costa Coffee launched their Costa Express on the go vending machines over a year ago when they acquired the Coffee Nation self-serve business and they currently operate more than 2,000 Express vending machines with plans to expand to 3,000 by 2017
This will be the first self-service venture for Starbucks. However they haven?t stated to what scale they are aiming for. They did state however that it will ?set a new quality standard? for self-serve coffee. They will be offering a selection of 280 possible drinks which will be made using 100% Fairtrade coffee beans and fresh milk.
Starbucks are also developing drive-thru stores (16 by the end of this year), airports and roadside sites planning 200 drive thrus in the UK by 2016.
Source: http://www.craftsman-logos.co.uk/food-and-drink-news/
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